Mobile Technology Acceptance of University Students: A Consolidated Approach

Zahra Hosseini*, Jani Kinnunen, Mohammad Mehdizadeh, Irina Georgescu

*Corresponding author for this work

    Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review


    The increasing usage of mobile technology implies high acceptance of emerging digital technologies. The aim of this study is to identify the features and quantify their effects on the acceptance of mobile technology by consolidating the uses and gratifications theory (UGT) and technology acceptance model (TAM) as the theoretical framework. The context is university students, sample of 335 selected by quota sampling method, attending the academic year 2018–2019 at one of the largest universities in Iran. The well-established methods of t-tests, ANOVA, and linear regression analysis show a significant role of social factors on the behavioral intention and actual use of mobile technology. In addition to direct effects, the influence of individual characteristics as moderating variables, on attitude, behavioral intention, and use of mobile technology are reported and discussed with respect to literature. The insights can support technology developers in providing user-centered applications.

    Original languageEnglish
    Title of host publicationMobile Computing and Sustainable Informatics
    Subtitle of host publicationProceedings of ICMCSI 2022
    Editors Subarna Shakya, Klimis Ntalianis, Khaled A. Kamel
    PublisherSpringer Science and Business Media Deutschland GmbH
    Number of pages17
    ISBN (Electronic)978-981-19-2069-1
    ISBN (Print)978-981-19-2068-4
    Publication statusPublished - 2022
    MoE publication typeA4 Article in a conference publication
    EventConference on Mobile Computing and Sustainable Informatics (ICMCSI 2022) - Tribhuvan University, Nepal
    Duration: 27 Jan 202228 Jan 2022

    Publication series

    NameLecture Notes on Data Engineering and Communications Technologies
    ISSN (Print)2367-4512
    ISSN (Electronic)2367-4520


    ConferenceConference on Mobile Computing and Sustainable Informatics (ICMCSI 2022)
    Abbreviated title(ICMCSI 2022)


    • Mobile technology
    • Technology acceptance model
    • University student
    • Use and gratification theory


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