Mobile application driven consumer engagement

Tarute Asta, Shahrokh Nikou, Gatautis Rimantas

Research output: Contribution to journalArticleScientificpeer-review

51 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)145–156
JournalTelematics and Informatics
Volume34
Issue number4
DOIs
Publication statusPublished - 2017
MoE publication typeA1 Journal article-refereed

Keywords

  • Consumer behaviour
  • Intention to use
  • Consumer engagement
  • Mobile applications

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