| Original language | German |
|---|---|
| Title of host publication | Optimierte Zielgruppenansprache |
| Subtitle of host publication | werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen |
| Editors | Christopher M. Schmidt |
| Publisher | Springer VS |
| Pages | 13-58 |
| ISBN (Print) | 978-3-531-19491-2 |
| Publication status | Published - 2013 |
| MoE publication type | A3 Part of a book or another research book |
Kulturelle Stile als Bild-Textstrategien in Jahresberichten
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review