| Original language | English |
|---|---|
| Title of host publication | Marketing Management and Strategy |
| Subtitle of host publication | An African Casebook |
| Editors | George Tesar, John Kuada |
| Publisher | Routledge |
| Number of pages | 17 |
| Edition | 1 |
| ISBN (Electronic) | 9780203071663 |
| Publication status | Published - 2013 |
| Externally published | Yes |
| MoE publication type | A3 Part of a book or another research book |
Jecures Sanita Chemical Company
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review