It's a Man's World? Male and Female Election Campaigning on the Internet

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    Abstract

    This study focuses on the role of gender in Internet campaigning. Empirically, the research is expanded beyond the United States by exploring candidate Web campaigning in the 2003 Finnish parliamentary elections. The results of the empirical analysis show that female candidates put up Web sites in a higher degree than their male counterparts. However, gender itself is not a significant factor for being online. Moreover, utilizing a matched-pairs design, the analysis suggests that male and female candidates take advantage of the new communication technology in a similar way and that female candidates do not build a distinct feminine candidate profile online.
    Original languageUndefined/Unknown
    Pages (from-to)41–67
    JournalJournal of Political Marketing
    Volume6
    Issue number1
    DOIs
    Publication statusPublished - 2007
    MoE publication typeA1 Journal article-refereed

    Keywords

    • candidate gender
    • Electioneering
    • female candidates
    • INTERNET
    • POLITICAL campaigns
    • POLITICAL candidates
    • Web sites
    • WEBSITES
    • WOMEN political candidates
    • FINLAND -- Politics & government -- 1981-

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