Is the internet changing the dominant logic of marketing?

Malin Brännback

    Research output: Contribution to journal › Article › Scientific › peer-review

    20 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Is the internet changing the dominant logic of marketing?'. Together they form a unique fingerprint.

    Social Sciences

    Computer Science

    Economics, Econometrics and Finance

    Mathematics

    Psychology