Introduction: An Overview of the Current State of B2B Branding Research

Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos

    Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

    Original languageUndefined/Unknown
    Title of host publicationDeveloping Insights on Branding in the B2B Context: Case Studies from Business Practice
    EditorsNikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
    ISBN (Print)9781787562769
    Publication statusPublished - 2018
    MoE publication typeA3 Part of a book or another research book


    • Brands
    • Business-to-business marketing

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