Introduction: An Overview of the Current State of B2B Branding Research

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationDeveloping Insights on Branding in the B2B Context: Case Studies from Business Practice
EditorsNikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
PublisherEmerald
Pages1–7
ISBN (Print)9781787562769
Publication statusPublished - 2018
MoE publication typeA3 Part of a book or another research book

Keywords

  • Brands
  • Business-to-business marketing

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