Interpellation till ett subjekt som inte finns: En allvarlig specialstudie i visuell ankism

    Research output: Contribution to journalArticleScientific


    This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.
    Original languageUndefined/Unknown
    Pages (from-to)33–36
    JournalLaboratorium för folk och kultur
    Issue number2
    Publication statusPublished - 2013
    MoE publication typeB1 Article in a scientific magazine


    • Visual Studies
    • Semiotics
    • marketing
    • Target Audience
    • Psychoanalysis
    • Comics

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