Interpellation till ett subjekt som inte finns: En allvarlig specialstudie i visuell ankism

Fred Andersson

Interpellation till ett subjekt som inte finns: En allvarlig specialstudie i visuell ankism

Research output: Contribution to journal › Article › Scientific

Abstract

This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.

Original language	Undefined/Unknown
Pages (from-to)	33–36
Journal	Laboratorium för folk och kultur
Issue number	2
Publication status	Published - 2013
MoE publication type	B1 Article in a scientific magazine

Keywords

Visual Studies
Semiotics
marketing
Target Audience
Psychoanalysis
Comics

Cite this

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title = "Interpellation till ett subjekt som inte finns: En allvarlig specialstudie i visuell ankism",

abstract = "This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called {"}gaze theory{"} in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.",

keywords = "Visual Studies, Semiotics, marketing, Target Audience, Psychoanalysis, Comics, Visual Studies, Semiotics, marketing, Target Audience, Psychoanalysis, Comics, Visual Studies, Semiotics, marketing, Target Audience, Psychoanalysis, Comics",

author = "Fred Andersson",

note = "Due to irregular publication frequency, this issue of the journal was marked as nr 2 2013, even though it was edited and printed in 2014. I have reported 2014 as the publication year of my article. The journal has no official volume numbers, but according to the Alma library system its first issue was published in 1989.",

year = "2013",

language = "Odefinierat/ok{\"a}nt",

pages = "33–36",

journal = "Laboratorium f{\"o}r folk och kultur",

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number = "2",

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T2 - En allvarlig specialstudie i visuell ankism

AU - Andersson, Fred

N1 - Due to irregular publication frequency, this issue of the journal was marked as nr 2 2013, even though it was edited and printed in 2014. I have reported 2014 as the publication year of my article. The journal has no official volume numbers, but according to the Alma library system its first issue was published in 1989.

PY - 2013

Y1 - 2013

N2 - This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.

AB - This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.

KW - Visual Studies

KW - Semiotics

KW - marketing

KW - Target Audience

KW - Psychoanalysis

KW - Comics

KW - Visual Studies

KW - Semiotics

KW - marketing

KW - Target Audience

KW - Psychoanalysis

KW - Comics

KW - Visual Studies

KW - Semiotics

KW - marketing

KW - Target Audience

KW - Psychoanalysis

KW - Comics

M3 - Artikel

SN - 0787-5576

SP - 33

EP - 36

JO - Laboratorium för folk och kultur

JF - Laboratorium för folk och kultur

IS - 2

ER -