This article is a visual analysis of one ad and one www start page from the Aku Magazine marketing campaign by the Sanoma publishing house in 2010. The aim is to show that certain concepts and descriptive methods from Psychoanalysis and so called "gaze theory" in Visual Studies may be useful for estimating the effects of an ad on specific target audiences in Marketing.
|Journal||Laboratorium för folk och kultur|
|Publication status||Published - 2013|
|MoE publication type||B1 Article in a scientific magazine|
- Visual Studies
- Target Audience