Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises

Nikolina Koporcic, Jan-Åke Törnroos

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

4 Citations (Scopus)

Original language	English
Title of host publication	Handbook of Sustainability-Driven Business Strategies in Practice
Publisher	Edward Elgar
Chapter	7
ISBN (Print)	9781789908343
Publication status	Published - 2021
MoE publication type	A3 Part of a book or another research book

Cite this

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