Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises

Nikolina Koporcic, Jan-Åke Törnroos

    Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Title of host publicationHandbook of Sustainability-Driven Business Strategies in Practice
    PublisherEdward Elgar
    ISBN (Print)9781789908343
    Publication statusPublished - 2021
    MoE publication typeA3 Part of a book or another research book

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