Interactive Network Branding in Emerging Markets: The case study of a Croatian business network

    Research output: Chapter in Book/Conference proceedingConference contributionProfessional

    Original languageUndefined/Unknown
    Title of host publication33rd IMP-conference in Kuala Lumpur, Malaysia in 2017
    PublisherIndustrial Marketing & Purchasing Group
    Pages
    Publication statusPublished - 2017
    MoE publication typeD3 Professional conference proceedings

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