Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction

Nikolina Koporcic, Halinen Aino

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

@article{324bf675de1d400b82abbac35291c36c,

title = "Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction",

author = "Nikolina Koporcic and Halinen Aino",

year = "2018",

doi = "10.1108/IMP-05-2017-0026",

language = "Odefinierat/ok{\"a}nt",

volume = "12",

pages = "392–408",

journal = "IMP Journal",

issn = "0809-7259",

publisher = "Emerald",

number = "2",

}