Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction

Nikolina Koporcic, Halinen Aino

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Original languageUndefined/Unknown
Pages (from-to)392–408
JournalIMP Journal
Volume12
Issue number2
DOIs
Publication statusPublished - 2018
MoE publication typeA1 Journal article-refereed

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