Abstract
The decline in the physical office space for travel agencies in developed countries has been accompaniedwith increases in e-travel services offered online. A similar revolution can be expected in developingcountries, such as Vietnam. But what will drive consumer action in these countries? While linkagesbetween corporate image and information safety have been proposed to online buying intentions, the areahas research gaps, which are investigated in this paper. We used a Technology Adoption based model withcorporate image and information safety, and investigated e-travel services adoption among Vietnamesestudents. Our sample consists of 548 responses obtained from a survey conducted at a university inVietnam. The results show that information safety, but interestingly not corporate image, links to e-travelservices adoption. We discuss the reasons and propose future research opportunities in this area.
| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | AMCIS 2017 PROCEEDINGS |
| Publisher | Association for Information Systems |
| Pages | – |
| ISBN (Print) | 978-0-9966831-4-2 |
| Publication status | Published - 2017 |
| MoE publication type | A4 Article in a conference publication |
| Event | Americas Conference on Information Systems (AMICS) - Americas Conference on Information Systems (AMICS) Duration: 10 Aug 2017 → 12 Aug 2017 |
Conference
| Conference | Americas Conference on Information Systems (AMICS) |
|---|---|
| Period | 10/08/17 → 12/08/17 |
Keywords
- Image
- Information Security
- Privacy
- service adoption