Information Safety, Corporate Image, and Intention to Use Online Services: Evidence from Travel Industry in Vietnam

Trung Kien Dao, Tommi J. Tapanainen, Hai Thi Thanh Nguyen, Thanh Hien Nguyen, Hai Nguyen

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)

Abstract

The decline in the physical office space for travel agencies in developed countries has been accompaniedwith increases in e-travel services offered online. A similar revolution can be expected in developingcountries, such as Vietnam. But what will drive consumer action in these countries? While linkagesbetween corporate image and information safety have been proposed to online buying intentions, the areahas research gaps, which are investigated in this paper. We used a Technology Adoption based model withcorporate image and information safety, and investigated e-travel services adoption among Vietnamesestudents. Our sample consists of 548 responses obtained from a survey conducted at a university inVietnam. The results show that information safety, but interestingly not corporate image, links to e-travelservices adoption. We discuss the reasons and propose future research opportunities in this area.

Original languageUndefined/Unknown
Title of host publicationAMCIS 2017 PROCEEDINGS
PublisherAssociation for Information Systems
Pages
ISBN (Print)978-0-9966831-4-2
Publication statusPublished - 2017
MoE publication typeA4 Article in a conference publication
EventAmericas Conference on Information Systems (AMICS) - Americas Conference on Information Systems (AMICS)
Duration: 10 Aug 201712 Aug 2017

Conference

ConferenceAmericas Conference on Information Systems (AMICS)
Period10/08/1712/08/17

Keywords

  • Image
  • Information Security
  • Privacy
  • service adoption

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