Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness

Carolina Stubb, Anna-Greta Nyström, Jonas Colliander

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
2 Downloads (Pure)
Original languageEnglish
Pages (from-to)109–122
JournalJournal of Communication Management
Volume23
Issue number2
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • media
  • Branding
  • persuasion
  • Social media
  • advertising

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