Individuals in B2B Marketing: Sensemaking and Action in Context

Maria Ivanova-Gongne (Editor), Lasse Torkkeli (Editor), Nikolina Koporcic (Editor), Wilhelm Barner-Rasmussen (Editor)

Research output: Book/Journal/ReportEdited Book/Edited JournalScientificpeer-review

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Social Sciences

Economics, Econometrics and Finance