Individuals in B2B marketing : An introduction to the book

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Individuals in B2B Marketing : sensemaking and Action in Context
Publisher	Routledge
Pages	1-8
ISBN (Electronic)	9781003388036
DOIs	https://doi.org/10.4324/9781003388036-1
Publication status	Published - 21 Jun 2024
MoE publication type	A3 Part of a book or another research book

Access to Document

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title = "Individuals in B2B marketing : An introduction to the book",

author = "Maria Ivanova-Gongne and Torkkeli Lasse and Nikolina Koporcic and Wilhelm Barner-Rasmussen",

year = "2024",

month = jun,

day = "21",

doi = "10.4324/9781003388036-1",

language = "English",

pages = "1--8",

booktitle = "Individuals in B2B Marketing : sensemaking and Action in Context",

publisher = "Routledge",

address = "United Kingdom",

}

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T1 - Individuals in B2B marketing : An introduction to the book

AU - Ivanova-Gongne, Maria

AU - Lasse, Torkkeli

AU - Koporcic, Nikolina

AU - Barner-Rasmussen, Wilhelm

PY - 2024/6/21

Y1 - 2024/6/21

U2 - 10.4324/9781003388036-1

DO - 10.4324/9781003388036-1

M3 - Chapter

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BT - Individuals in B2B Marketing : sensemaking and Action in Context

PB - Routledge

ER -