Implementation of SWOT analysis to evaluate conservation necessity and utilization of natural wealth: terrestrial orchids as a case study

Jovana Dulić, Mirjana Ljubojević, Dragiša Savić, Vladislav Ognjanov, Tamara Dulic, Goran Barać, Maja Milović

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Market interest in terrestrial orchids has risen significantly in the last decade. Their therapeutic potential and growing consumption has brought some species close to extinction. This study aimed to evaluate positive and negative, internal and external aspects of biodiversity and utilization of terrestrial orchids of the Fruška gora mountain (Serbia) using SWOT analysis, and thus determine their conservation necessity and market potential. The study included data obtained through field survey analyses, in vitro germination experiments, and species conservation priority and marketability ranking. Observed positive and negative influences serve as the major driving force for the introduction of terrestrial orchids into breeding programs. The species to be conserved were determined via conservation priority ranking. SWOT analysis is proposed as a transparent, practical, and compelling tool to evaluate conservation necessity, market, and utilization potential of terrestrial orchids and provides the basis for actions to be carried out by conservationists, authorities, and policymakers.

Original languageEnglish
Pages (from-to)2265-2286
JournalJournal of Environmental Planning and Management
Volume63
Issue number12
DOIs
Publication statusPublished - 2020
MoE publication typeA1 Journal article-refereed

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