TY - GEN
T1 - How Nokia Failed to Nail the Smartphone Market
T2 - Nokia ’ s History and Nokia ’ s DNA
AU - Bouwman, Harry
AU - Carlsson, Christer
AU - Carlsson, Joanna
AU - Nikou, Shahrokh
AU - Sell, Anna
AU - Walden, Pirkko
PY - 2014
Y1 - 2014
N2 - In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003-2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
AB - In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003-2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
UR - https://www.mendeley.com/catalogue/c0f8a9db-bd55-3527-a31d-7e1a058006d8/
M3 - Conference contribution
T3 - International Telecommunications Society Regional Conference
SP - 1
EP - 18
BT - European Regional Conference of the International Telecommunications Society (ITS)
ER -