How Nokia Failed to Nail the Smartphone Market Nokia ’ s History and Nokia ’ s DNA

Harry Bouwman, Christer Carlsson, Joanna Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Abstract

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003-2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
Original languageEnglish
Title of host publicationEuropean Regional Conference of the International Telecommunications Society (ITS)
Subtitle of host publication25th European Regional Conference of the International Telecommunications Society (ITS), Brussels, Belgium
Pages1-18
Number of pages18
EditionAugust 2016
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

Publication series

NameInternational Telecommunications Society Regional Conference

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