How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman; Joanna Carlsson; Christer Carlsson; Shahrokh Nikou; Anna Sell; Pirkko Walden

How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman, Joanna Carlsson, Christer Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

Abstract

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.

Original language	Undefined/Unknown
Title of host publication	25th European Regional Conference of the International Telecommunications Society (ITS)
Editors	N.N.
Publisher	International Telecommunications Society (ITS)
Pages	–
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication
Event	conference; 2014-06-22; 2014-06-25 - Duration: 22 Jun 2014 → 25 Jun 2014

Conference

Conference	conference; 2014-06-22; 2014-06-25
Period	22/06/14 → 25/06/14

Access to Document

http://econstor.eu/bitstream/10419/101414/1/794346243.pdf

Cite this

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title = "How Nokia failed to nail the Smartphone market",

abstract = "In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.",

author = "Bouwman, {Willem Adriaan} and Joanna Carlsson and Christer Carlsson and Shahrokh Nikou and Anna Sell and Pirkko Walden",

year = "2014",

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pages = "–",

editor = "N.N.",

booktitle = "25th European Regional Conference of the International Telecommunications Society (ITS)",

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Bouwman, WA, Carlsson, J, Carlsson, C, Nikou, S, Sell, A & Walden, P 2014, How Nokia failed to nail the Smartphone market. in N.N. (ed.), 25th European Regional Conference of the International Telecommunications Society (ITS). International Telecommunications Society (ITS), pp. –, conference; 2014-06-22; 2014-06-25, 22/06/14. <http://econstor.eu/bitstream/10419/101414/1/794346243.pdf>

How Nokia failed to nail the Smartphone market. / Bouwman, Willem Adriaan; Carlsson, Joanna; Carlsson, Christer et al.
25th European Regional Conference of the International Telecommunications Society (ITS). ed. / N.N. International Telecommunications Society (ITS), 2014. p. –.

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - How Nokia failed to nail the Smartphone market

AU - Bouwman, Willem Adriaan

AU - Carlsson, Joanna

AU - Carlsson, Christer

AU - Nikou, Shahrokh

AU - Sell, Anna

AU - Walden, Pirkko

PY - 2014

Y1 - 2014

N2 - In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.

AB - In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.

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