How Nokia failed to nail the Smartphone market

Willem Adriaan Bouwman, Joanna Carlsson, Christer Carlsson, Shahrokh Nikou, Anna Sell, Pirkko Walden

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Abstract

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.
Original languageUndefined/Unknown
Title of host publication25th European Regional Conference of the International Telecommunications Society (ITS)
Editors N.N.
PublisherInternational Telecommunications Society (ITS)
Pages
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication
Eventconference; 2014-06-22; 2014-06-25 -
Duration: 22 Jun 201425 Jun 2014

Conference

Conferenceconference; 2014-06-22; 2014-06-25
Period22/06/1425/06/14

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