How do B2B companies motivate participation in online innovation?

Anette Bengs, Annika Wiklund-Engblom

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

4 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationProceeding of the 16th International Academic MindTrek Conference
EditorsArtur Lugmayr
PublisherACM
Pages119–124
ISBN (Print)978-1-4503-1637-8
DOIs
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
EventMindTrek - Academic MindTrek '12 International Conference on Media of the Future
Duration: 3 Oct 20125 Oct 2012

Conference

ConferenceMindTrek
Period03/10/1205/10/12

Keywords

  • B2B
  • crowd sourcing
  • motivation
  • social innovation

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