How candidate characteristics affect favorability in European Parliament elections: Evidence from a conjoint experiment in Finland

Previous literature has studied voter behavior in European Parliament elections. However, it remains unclear how candidate characteristics affect favorability of EP candidates since it cannot be taken for granted that these characteristics work as in national elections. We therefore use a conjoint analysis to examine how gender, left-right ideology, issue focus, political experience, representative focus, citizenship, and attitude towards European integration affected EP candidate favorability during the 2019 campaign in Finland. Results show that while traditional candidate characteristics matter, their impact is dwarfed by effects of traits particular to the EP elections. Hence, it is imperative to observe the particularities of EP elections to understand candidate choice.