GO DIGITAL: B2C MICROENTERPRISE CHANNEL EXPANSIONS

Anna Sell, Pirkko Walden, J Jeansson, S Lundqvist, L Marcusson

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)75–90
Number of pages16
JournalJOURNAL OF ELECTRONIC COMMERCE RESEARCH
Volume20
Issue number2
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • Micro-entrepreneurs
  • Micro-enterprises
  • Online channels
  • Owner-managers
  • Business models
  • Channel expansion

Cite this