Fast surfers, broad scanners and. deep divers as users of information technology-relating information preferences to personality traits

Jannica Heinström

    Research output: Contribution to journalArticleScientificpeer-review

    7 Citations (Scopus)


    This paper will discuss the influence of personality traits and approaches to studying on students' information-seeking behavior, with a specific focus on their use of information technology. The results were obtained in a study of 305 university students who completed the NEO Five-Factor Inventory measuring personality, the ASSIST test measuring approaches to studying and a questionnaire regarding information seeking behavior. Three information-seeking patterns emerged from the analyses; Fast surfers, Broad scanners and Deep divers. These patterns could be related to different personality traits and study approaches. The influence of personality and study approaches on information-seeking behavior points to the importance of customizing information services to meet individual needs.
    Original languageUndefined/Unknown
    Pages (from-to)247–254
    Number of pages8
    JournalProceedings of the American Society for Information Science and Technology
    Publication statusPublished - 2003
    MoE publication typeA1 Journal article-refereed

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