Factors Influencing the Adoption of Mobile Services “Consumers’ Preferences” Using Analytic Hierarchy Process

Shahrokh Nikou, Jozsef Mezei, Willem Adriaan Bouwman, Yong Liu

    Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review


    The rapid and widespread development of innovations in mobile services is changing societies and improving lives around the world. Due to lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by mobile network operators, application and content developers. There are several factors which are affecting the service adoption by consumers. This paper aims to provide practitioners and academics, an insight on what consumers' preferences are by using an Analytic Hierarchy Approach (AHP). The objective of this paper is to identify factors influencing the adoption of the mobile services. In this study we have considered Payment Mode, Functionality, Added Value and PQCP (perceived quality, cost and performance) as the main service adoption factors. The survey results indicate that Functionality is the most important influencing factor for the respondents, followed by Added Value, PQCP and Payment Mode.
    Original languageUndefined/Unknown
    Title of host publicationInnovative ICT Applications Emerging Regulatory, Economic and Policy Issue
    EditorsG Sallai
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    EventEuropean Regional ITS Conference - 22nd European Regional ITS Conference
    Duration: 1 Jan 2011 → …


    ConferenceEuropean Regional ITS Conference
    Period01/01/11 → …

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