Exploring and exploiting network relationships to commercialize technology: A biofuel case

Christopher J. Medlin, Jan-Åke Törnroos

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)

Abstract

We seek to understand how ambidexterity of exploring and exploiting is managed in an innovation context. We contribute to the literature by elaborating exploring and exploiting as three processes shared between actors in a dynamic business network. An innovator firm needs to (1) explore the current business network to find partners and gain access to resources, (2) develop business relationships for exploiting the emerging network, and (3) explore and find a network-technology fit inside a future business network. The final process is essential to innovation and commercialization. Further, the quality of the network-technology fit will affect the speed and success of the other two processes. Our contribution provides an understanding of the way in which managers are exploring and exploiting the business network to adapt and commercialize a breakthrough technology. A longitudinal case study of biofuel development and commercialization exemplifies the conceptual issues. Final sections address managerial and research implications.

Keywords
  • Adaptation;
  • Ambidexterity;
  • Commercialization;
  • Innovation;
  • Processes
Original languageUndefined/Unknown
Pages (from-to)42–54
JournalIndustrial Marketing Management
Volume49
Issue number6
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • B2B
  • Business networks
  • Business relationships
  • Innovation process
  • marketing

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