Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

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    89 Citations (Scopus)

    Abstract

    Emergence of new technological innovations in networks, platforms, and applications has enabled service providers to gain back their massive investment in their infrastructures. However, due to lagging adoption, many service innovations have failed to generate profit. The adoption of different mobile service categories depends on several factors. The current explorative study aims to use Analytic Hierarchy Process (AHP) to identify the most relevant mobile services for consumers and the factors driving the adoption. The results of the AHP analyses indicate that functionality of services is of utmost important for the majority of respondents. The results reveal that basic mobile communication services are the most preferred ones, although several services within different categories are available. The results have important implications for mobile network operators, service and application providers on how to develop and implement specific mobile services. The current study also offers new insights for researchers by showing that AHP is applicable to analyze consumers' preferences
    Original languageUndefined/Unknown
    Pages (from-to)915–929
    JournalTelecommunications Policy
    Volume37
    Issue number10
    DOIs
    Publication statusPublished - 2013
    MoE publication typeA1 Journal article-refereed

    Keywords

    • Mobile services
    • Service adoption
    • Adoption factors
    • Mobile service categories
    • Analytic Hierarchy Process

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