Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland

Olga Dziubaniuk; Maria Ivanova-Gongne

doi:10.1108/JBIM-06-2020-0287

Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland

Olga Dziubaniuk, Maria Ivanova-Gongne

Research output: Contribution to journal › Article › Scientific › peer-review

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Abstract

This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.

Original language	English
Pages (from-to)	91-104
Journal	Journal of Business and Industrial Marketing
Volume	36
Issue number	13
DOIs	https://doi.org/10.1108/JBIM-06-2020-0287
Publication status	Published - 18 Aug 2021
MoE publication type	A1 Journal article-refereed

Keywords

Russia
Finland
Business ethics
immigrant entrepreneurs
Relativism
Ethical adaptation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/JBIM-06-2020-0287Licence: CC BY

Ethical values adaptation Final published version, 260 KBLicence: CC BY

https://urn.fi/URN:NBN:fi-fe202201148443

Cite this

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abstract = "This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.",

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AB - This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.

KW - Russia

KW - Finland

KW - Business ethics

KW - immigrant entrepreneurs

KW - Relativism

KW - Ethical adaptation

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Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland

Abstract

Keywords

UN SDGs

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