This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.
|Number of pages||104|
|Journal||Journal of Business and Industrial Marketing|
|Publication status||Published - 14 Jun 2021|
|MoE publication type||A1 Journal article-refereed|
- Business ethics
- immigrant entrepreneurs
- Ethical adaptation