Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland

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Abstract

This study aims to explore how Russian-origin immigrant entrepreneurs manage to adapt their business-to-business (B2B) relationship management practices and moral concerns to the business ethics of their country of origin and of the host country via the prism of ethical relativism. By focusing on the ethical values of immigrant entrepreneurs in a business relationship context, the study aims to extend the currently limited understanding of these issues in the B2B marketing field.
Original languageEnglish
Article number10.1108/JBIM-06-2020-0287
Pages (from-to)91
Number of pages104
JournalJournal of Business and Industrial Marketing
Volume36
Issue number13
Publication statusPublished - 14 Jun 2021
MoE publication typeA1 Journal article-refereed

Keywords

  • Russia
  • Finland
  • Business ethics
  • immigrant entrepreneurs
  • Relativism
  • Ethical adaptation

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