Epilogue: Learning intercultural marketing management

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific

Original language	Undefined/Unknown
Title of host publication	Intercultural marketing management in the spotlight : what and why, but what about the how?
Editors	Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
Publisher	Åbo Akademis bibliotek
Pages	303–335
ISBN (Print)	978-952-12-2788-2
Publication status	Published - 2012
MoE publication type	B2 Part of a book or another research book

Cite this

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title = "Epilogue: Learning intercultural marketing management",

author = "Joachim Ramstr{\"o}m and Anna-Greta Nystr{\"o}m and Maria Ivanova-Gongne",

year = "2012",

language = "Odefinierat/ok{\"a}nt",

isbn = "978-952-12-2788-2",

pages = "303–335",

editor = "Joachim Ramstr{\"o}m and Maria Ivanova and Anna-Greta Nystr{\"o}m",

booktitle = "Intercultural marketing management in the spotlight : what and why, but what about the how?",

publisher = "{\AA}bo Akademis bibliotek",

}

Epilogue: Learning intercultural marketing management. / Ramström, Joachim; Nyström, Anna-Greta ; Ivanova-Gongne, Maria.
Intercultural marketing management in the spotlight : what and why, but what about the how?. ed. / Joachim Ramström; Maria Ivanova; Anna-Greta Nyström. Åbo Akademis bibliotek, 2012. p. 303–335.

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - Epilogue: Learning intercultural marketing management

AU - Ramström, Joachim

AU - Nyström, Anna-Greta

AU - Ivanova-Gongne, Maria

PY - 2012

Y1 - 2012

M3 - Kapitel

SN - 978-952-12-2788-2

SP - 303

EP - 335

BT - Intercultural marketing management in the spotlight : what and why, but what about the how?

A2 - Ramström, Joachim

A2 - Ivanova, Maria

A2 - Nyström, Anna-Greta

PB - Åbo Akademis bibliotek

ER -