| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Intercultural marketing management in the spotlight : what and why, but what about the how? |
| Editors | Joachim Ramström, Maria Ivanova, Anna-Greta Nyström |
| Publisher | Åbo Akademis bibliotek |
| Pages | 303–335 |
| ISBN (Print) | 978-952-12-2788-2 |
| Publication status | Published - 2012 |
| MoE publication type | B2 Part of a book or another research book |
Epilogue: Learning intercultural marketing management
Joachim Ramström, Anna-Greta Nyström, Maria Ivanova-Gongne
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific