Epilogue: Learning intercultural marketing management

Research output: Chapter in Book/Conference proceedingChapterScientific

Original languageUndefined/Unknown
Title of host publicationIntercultural marketing management in the spotlight : what and why, but what about the how?
EditorsJoachim Ramström, Maria Ivanova, Anna-Greta Nyström
PublisherÅbo Akademis bibliotek
Pages303–335
ISBN (Print)978-952-12-2788-2
Publication statusPublished - 2012
MoE publication typeB2 Part of a book or another research book

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