Epilogue: Learning intercultural marketing management

    Research output: Chapter in Book/Conference proceedingChapterScientific

    Original languageUndefined/Unknown
    Title of host publicationIntercultural marketing management in the spotlight : what and why, but what about the how?
    EditorsJoachim Ramström, Maria Ivanova, Anna-Greta Nyström
    PublisherÅbo Akademis bibliotek
    ISBN (Print)978-952-12-2788-2
    Publication statusPublished - 2012
    MoE publication typeB2 Part of a book or another research book

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