Entrepreneuring practices: interconnected bundles for digital servitization

Katja Maria Hydle, Magnus Hellström, Tor Helge Aas, Karl Joachim Breunig

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review


The existing corporate entrepenurship (CE) literature is based on the understanding that CE rests on social ontological individualism, claiming that social life is an aggregate of individuals' actions. To further enhance our knowledge of CE activities as a social phenomena, this chapter uses practice theory to uncover the interrelated activities of CE practitioners. We study CE practices in the context of servitization, through the entrepreneurial practices formed when manufacturers move from products to services. Our empirical material is gathered from five manufacturing firms in Norway within an industrial cluster of suppliers to the energy and maritime sectors. We identify four interrelated entrepreneuring practices: prospecting the ecosystem;developing the new service-oriented business venture; transforming the organization; and establishing the new service-oriented business venture. We use practice theory empirically to describe the dynamics related to practice-arrangement bundles. Finally, we contribute to CE theory by exposing the four emergent CE bundles and the ways different types of practitioners were involved in the practice-arrangement bundles we identified.

Original languageEnglish
Title of host publicationResearch Handbook on Entrepreneurship as Practice
Subtitle of host publicationHandbooks of Business and Management Research as Practice
Place of PublicationCheltenham, UK
PublisherEdward Elgar
Number of pages16
ISBN (Electronic)9781788976831
ISBN (Print)9781788976824
Publication statusPublished - 8 Apr 2022
MoE publication typeA3 Part of a book or another research book


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