Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Suellen Cavalheiro Silva*, Shahrokh Nikou, Gunilla Widén

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

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Abstract

The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

Original languageEnglish
Title of host publication33rd Bled eConference –Enabling Technology for a Sustainable Society
EditorsAndreja Pucihar (ed.), Mirjana Kljajić Borštnar (ed.), Roger Bons (ed.), Helen Cripps (ed.), Anand Sheombar (ur.), Doroteja Vidmar (ed.)
PublisherUniversity of Maribor, University Press
Pages547–566
ISBN (Print)978-961-286-362-3
DOIs
Publication statusPublished - 2020
MoE publication typeA4 Article in a conference publication
Event33rd Bled eConferenceEnabling Technology for a Sustainable Society - 33rd Bled eConference Enabling Technologyfor a Sustainable Society
Duration: 28 Jun 202029 Jun 2020

Conference

Conference33rd Bled eConferenceEnabling Technology for a Sustainable Society
Period28/06/2029/06/20

Keywords

  • Creative Industry
  • Digitalisation
  • creative economy
  • digital literacy
  • structural equation modelling

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