Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Suellen Cavalheiro Silva; Shahrokh Nikou; Gunilla Widén

doi:10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Suellen Cavalheiro Silva^*, Shahrokh Nikou, Gunilla Widén

^*Corresponding author for this work

Minority Research

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

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Abstract

The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

Original language	English
Title of host publication	33rd Bled eConference –Enabling Technology for a Sustainable Society
Editors	Andreja Pucihar (ed.), Mirjana Kljajić Borštnar (ed.), Roger Bons (ed.), Helen Cripps (ed.), Anand Sheombar (ur.), Doroteja Vidmar (ed.)
Publisher	University of Maribor, University Press
Pages	547–566
ISBN (Print)	978-961-286-362-3
DOIs	https://doi.org/10.18690/978-961-286-362-3
Publication status	Published - 2020
MoE publication type	A4 Article in a conference publication
Event	33rd Bled eConferenceEnabling Technology for a Sustainable Society - 33rd Bled eConference Enabling Technologyfor a Sustainable Society Duration: 28 Jun 2020 → 29 Jun 2020

Conference

Conference	33rd Bled eConferenceEnabling Technology for a Sustainable Society
Period	28/06/20 → 29/06/20

Keywords

Creative Industry
Digitalisation
creative economy
digital literacy
structural equation modelling

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10.18690/978-961-286-362-3Licence: CC BY

Suellen_Bled_2020.pdfFinal published version, 550 KBLicence: Publisher rights policy

Cite this

Cavalheiro Silva, S., Nikou, S., & Widén, G. (2020). Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. In A. P. (ed.), M. K. Borštnar (ed.), R. B. (ed.), H. C. (ed.), A. S. (ur.), & D. V. (ed.) (Eds.), 33rd Bled eConference –Enabling Technology for a Sustainable Society (pp. 547–566). University of Maribor, University Press. https://doi.org/10.18690/978-961-286-362-3

Cavalheiro Silva, Suellen ; Nikou, Shahrokh ; Widén, Gunilla. / Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. 33rd Bled eConference –Enabling Technology for a Sustainable Society. editor / Andreja Pucihar (ed.) ; Mirjana Kljajić Borštnar (ed.) ; Roger Bons (ed.) ; Helen Cripps (ed.) ; Anand Sheombar (ur.) ; Doroteja Vidmar (ed.). University of Maribor, University Press, 2020. pp. 547–566

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title = "Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries",

abstract = "The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.",

keywords = "Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling, Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling, Creative Industry, Digitalisation, creative economy, digital literacy, structural equation modelling",

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year = "2020",

doi = "10.18690/978-961-286-362-3",

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isbn = "978-961-286-362-3",

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editor = "(ed.), {Andreja Pucihar} and {Bor{\v s}tnar (ed.)}, {Mirjana Kljaji{\'c}} and (ed.), {Roger Bons} and (ed.), {Helen Cripps} and (ur.), {Anand Sheombar} and (ed.), {Doroteja Vidmar}",

booktitle = "33rd Bled eConference –Enabling Technology for a Sustainable Society",

publisher = "University of Maribor, University Press",

note = "33rd Bled eConferenceEnabling Technology for a Sustainable Society ; Conference date: 28-06-2020 Through 29-06-2020",

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Cavalheiro Silva, S, Nikou, S & Widén, G 2020, Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. in AP (ed.), MK Borštnar (ed.), RB (ed.), HC (ed.), AS (ur.) & DV (ed.) (eds), 33rd Bled eConference –Enabling Technology for a Sustainable Society. University of Maribor, University Press, pp. 547–566, 33rd Bled eConferenceEnabling Technology for a Sustainable Society, 28/06/20. https://doi.org/10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. / Cavalheiro Silva, Suellen; Nikou, Shahrokh; Widén, Gunilla.
33rd Bled eConference –Enabling Technology for a Sustainable Society. ed. / Andreja Pucihar (ed.); Mirjana Kljajić Borštnar (ed.); Roger Bons (ed.); Helen Cripps (ed.); Anand Sheombar (ur.); Doroteja Vidmar (ed.). University of Maribor, University Press, 2020. p. 547–566.

Research output: Chapter in Book/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

AU - Cavalheiro Silva, Suellen

AU - Nikou, Shahrokh

AU - Widén, Gunilla

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N2 - The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

AB - The present study aimed to analyse the role of digital literacy on theintention to use digital technology by professionals in the creativeindustries. There is consensus among academic literature and governmentalreports that creative activities are essential for economic and socio-culturaldevelopment. Therefore, there is a need for ongoing research on these segmentsof industry, such as how they absorb the impacts of digitalisation andimprovements in digital technology in their creative and artistic expression.For this latter research, it is required to go beyond the organisational levelsince these industries are dynamic segments, mostly composed ofmicroentrepreneurs and independent workers. Based on an extensive literaturereview, relationships between the constructs of digital literacy (DL),subjective norms (SNs), compatibility (CP), self-efficacy (SE), attitudetowards use (ATT) and intention to use (INT) digital technology were examinedfor a sample of 163 European creative workers. Structural equation modelling(SEM) was performed and the results showed that DL significantly affects theintention to use digital technology. Moreover, the SEM results showed that theeffects of SNs, SE and CP on the intention to use digital technology aremediated through the ATT. Based on the results, theoretical and practicalimplications are discussed.

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KW - structural equation modelling

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KW - creative economy

KW - digital literacy

KW - structural equation modelling

KW - Creative Industry

KW - Digitalisation

KW - creative economy

KW - digital literacy

KW - structural equation modelling

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U2 - 10.18690/978-961-286-362-3

DO - 10.18690/978-961-286-362-3

M3 - Conference contribution

SN - 978-961-286-362-3

SP - 547

EP - 566

BT - 33rd Bled eConference –Enabling Technology for a Sustainable Society

A2 - (ed.), Andreja Pucihar

A2 - Borštnar (ed.), Mirjana Kljajić

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PB - University of Maribor, University Press

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Y2 - 28 June 2020 through 29 June 2020

ER -

Cavalheiro Silva S, Nikou S, Widén G. Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries. In (ed.) AP, Borštnar (ed.) MK, (ed.) RB, (ed.) HC, (ur.) AS, (ed.) DV, editors, 33rd Bled eConference –Enabling Technology for a Sustainable Society. University of Maribor, University Press. 2020. p. 547–566 doi: 10.18690/978-961-286-362-3

Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Abstract

Conference

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DiWIL: The Impact of Information Literacy in the Digital Workplace

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Effect of Digital Literacy on the Use of Digital Technology: Micro-entrepreneurs in the Creative Industries

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Projects

DiWIL: The Impact of Information Literacy in the Digital Workplace

Cite this