Do Consumers Care About Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms

Willem Adriaan Bouwman, Shahrokh Nikou, Mark de Reuver

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings 11th ICMB 2012
EditorsE Scornavacca
PublisherTuDelft
Pages
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Mobile Business - International Conference on Mobile Business
Duration: 1 Jan 2012 → …

Conference

ConferenceInternational Conference on Mobile Business
Period01/01/12 → …

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