Digital Wellness for Young Elderly: Research Methodology and Technology Adaptation

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

13 Citations (Scopus)


The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.

Original languageUndefined/Unknown
Title of host publicationeWellBeing
EditorsRoger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar
PublisherBled eConference
ISBN (Print)978-961-232-281-6
Publication statusPublished - 2015
MoE publication typeA4 Article in a conference publication
EventBled eConference - The 28th Bled eConference
Duration: 7 Jun 201510 Jun 2015


ConferenceBled eConference

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