The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.
|Title of host publication||eWellBeing|
|Editors||Roger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar|
|Publication status||Published - 2015|
|MoE publication type||A4 Article in a conference publication|
|Event||Bled eConference - The 28th Bled eConference|
Duration: 7 Jun 2015 → 10 Jun 2015
|Period||07/06/15 → 10/06/15|