Abstract
The age group 60-74 has in recent years started to be labelled the “young elderly” as it refers to people in transition from regular working life to retirement (or semi-retirement in many cases). Studies we have carried out about the development of mobile services have shown that the young elderly have been discarded as a customer group as they are regarded as “not trainable” and “not interesting”. This group of consumers represent 18-23% of the market in most industrialised countries and can pay for the services they want and are going to use; thus they represent a potentially very large market. Digital wellness services for the “young elderly” that are built on mobile technology represent a new approach to wellness services and will – most probably – open up a new service industry.
| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | eWellBeing |
| Editors | Roger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar |
| Publisher | Bled eConference |
| Pages | – |
| ISBN (Print) | 978-961-232-281-6 |
| Publication status | Published - 2015 |
| MoE publication type | A4 Article in a conference publication |
| Event | Bled eConference - The 28th Bled eConference Duration: 7 Jun 2015 → 10 Jun 2015 |
Conference
| Conference | Bled eConference |
|---|---|
| Period | 07/06/15 → 10/06/15 |