@inbook{8fe7a14f36b744e6a5084e70fcc7eeb6,
title = "Digital Natives and Digital Immigrants in the Creative Economy: How These Groups Adopt and Continually Use Digital Technologies",
abstract = "As digitalisation disrupts businesses ever more profoundly, the concern is growing about how creative workers and designers use digital technologies in their day-to-day practices. This study investigates factors that influence the intention of creative workers to use digital technology. The relationships between digital literacy, perceived usefulness (PU), perceived ease of use (PEOU), social norms, attitude towards use, and intention to use digital technology were examined for a sample of 377 respondents. Structural Equation Modelling (SEM) results show that digital literacy significantly impacts the intention to use digital technology. Attitude towards use mediates the relationships between PU, PEOU, and social norms to intention to use digital technology. Based on the results, theoretical contributions and implications are discussed.",
keywords = "Digitalisation, Information literacy, digital literacy, Digitalisation, Information literacy, digital literacy, Digitalisation, Information literacy, digital literacy",
author = "Shahrokh Nikou and {Cavalheiro Silva}, Suellen and Gunilla Wid{\'e}n",
note = "First Online: 19 March 2020. - 12 m{\aa}n embargo AAM Kontaktat shahrokh.nikou@abo.fi 1.10.2020; International Conference on Information - iConference ; Conference date: 19-03-2020 Through 21-03-2020",
year = "2020",
language = "English",
isbn = "978-3-030-43686-5",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Link",
pages = "343–362",
editor = "Anneli Sundqvist and Gerd Berget and Jan Nolin and {Ivar Skjerdingstad}, Kjell",
booktitle = "Sustainable Digital Communities - 15th International Conference, iConference 2020, Proceedings",
}