Digital Natives and Digital Immigrants in the Creative Economy: How These Groups Adopt and Continually Use Digital Technologies

Shahrokh Nikou*, Suellen Cavalheiro Silva, Gunilla Widén

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedingConference contributionScientificpeer-review

5 Citations (Scopus)
31 Downloads (Pure)


As digitalisation disrupts businesses ever more profoundly, the concern is growing about how creative workers and designers use digital technologies in their day-to-day practices. This study investigates factors that influence the intention of creative workers to use digital technology. The relationships between digital literacy, perceived usefulness (PU), perceived ease of use (PEOU), social norms, attitude towards use, and intention to use digital technology were examined for a sample of 377 respondents. Structural Equation Modelling (SEM) results show that digital literacy significantly impacts the intention to use digital technology. Attitude towards use mediates the relationships between PU, PEOU, and social norms to intention to use digital technology. Based on the results, theoretical contributions and implications are discussed.

Original languageEnglish
Title of host publicationSustainable Digital Communities - 15th International Conference, iConference 2020, Proceedings
EditorsAnneli Sundqvist, Gerd Berget, Jan Nolin, Kjell Ivar Skjerdingstad
PublisherSpringer Link
ISBN (Electronic)978-3-030-43687-2
ISBN (Print)978-3-030-43686-5
Publication statusPublished - 2020
MoE publication typeA4 Article in a conference publication
EventInternational Conference on Information - iConference - Sustainable Digital Communities: 15th International Conference, IConference 2020, Boras, Sweden, March 23–26, 2020,
Duration: 19 Mar 202021 Mar 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12051 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


ConferenceInternational Conference on Information - iConference


  • Digitalisation
  • Information literacy
  • digital literacy


Dive into the research topics of 'Digital Natives and Digital Immigrants in the Creative Economy: How These Groups Adopt and Continually Use Digital Technologies'. Together they form a unique fingerprint.

Cite this