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As digitalisation disrupts businesses ever more profoundly, the concern is growing about how creative workers and designers use digital technologies in their day-to-day practices. This study investigates factors that influence the intention of creative workers to use digital technology. The relationships between digital literacy, perceived usefulness (PU), perceived ease of use (PEOU), social norms, attitude towards use, and intention to use digital technology were examined for a sample of 377 respondents. Structural Equation Modelling (SEM) results show that digital literacy significantly impacts the intention to use digital technology. Attitude towards use mediates the relationships between PU, PEOU, and social norms to intention to use digital technology. Based on the results, theoretical contributions and implications are discussed.
|Title of host publication||Sustainable Digital Communities - 15th International Conference, iConference 2020, Proceedings|
|Editors||Anneli Sundqvist, Gerd Berget, Jan Nolin, Kjell Ivar Skjerdingstad|
|Publication status||Published - 2020|
|MoE publication type||A4 Article in a conference publication|
|Event||International Conference on Information - iConference - Sustainable Digital Communities: 15th International Conference, IConference 2020, Boras, Sweden, March 23–26, 2020,|
Duration: 19 Mar 2020 → 21 Mar 2020
|Name||Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|
|Conference||International Conference on Information - iConference|
|Period||19/03/20 → 21/03/20|
- Information literacy
- digital literacy
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