| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Werbegeschichte(n). Markenkommunikation zwischen Tradition und Innovation |
| Editors | Sabine Heinemann |
| Publisher | Springer VS |
| Pages | 55–72 |
| ISBN (Electronic) | 978-3-658-26657-8 |
| ISBN (Print) | 978-3-658-26656-1 |
| DOIs | |
| Publication status | Published - 2019 |
| MoE publication type | A3 Part of a book or another research book |
Diachrone Konstanz und Varianz in der Markenkommunikation
Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review
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