Diachrone Konstanz und Varianz in der Markenkommunikation

Research output: Chapter in Book/Conference proceedingChapterScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationWerbegeschichte(n). Markenkommunikation zwischen Tradition und Innovation
EditorsSabine Heinemann
PublisherSpringer VS
Pages55–72
ISBN (Electronic)978-3-658-26657-8
ISBN (Print)978-3-658-26656-1
DOIs
Publication statusPublished - 2019
MoE publication typeA3 Part of a book or another research book

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