Diachrone Konstanz und Varianz in der Markenkommunikation

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Original language	Undefined/Unknown
Title of host publication	Werbegeschichte(n). Markenkommunikation zwischen Tradition und Innovation
Editors	Sabine Heinemann
Publisher	Springer VS
Pages	55–72
ISBN (Electronic)	978-3-658-26657-8
ISBN (Print)	978-3-658-26656-1
DOIs	https://doi.org/10.1007/978-3-658-26657-8
Publication status	Published - 2019
MoE publication type	A3 Part of a book or another research book

Access to Document

@inbook{01748e568db745dba363c2aae76f2341,

title = "Diachrone Konstanz und Varianz in der Markenkommunikation",

author = "Christopher Schmidt",

year = "2019",

doi = "10.1007/978-3-658-26657-8",

language = "Odefinierat/ok{\"a}nt",

isbn = "978-3-658-26656-1",

pages = "55–72",

editor = "Sabine Heinemann",

booktitle = "Werbegeschichte(n). Markenkommunikation zwischen Tradition und Innovation",

publisher = "Springer VS",

}