Design thinking in industrial value-based solution selling

^*Corresponding author for this work

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Elgar Encyclopedia of Pricing
Editors	Andreas Hinterhuber
Place of Publication	Cheltenham, UK
Publisher	Edward Elgar
Chapter	11
Pages	71
Number of pages	77
ISBN (Electronic)	978 1 03530 731 9
ISBN (Print)	978 1 03530 731 9, 978 1 03530 730 2
DOIs	https://doi.org/10.4337/9781035307319.ch11
Publication status	Published - 9 Jul 2024
MoE publication type	A3 Part of a book or another research book

Name	Elgar Encyclopedias in Business and Management series
Publisher	Edward Elgar

Access to Document

@inbook{0675f0db6e3547fe9e2386ba438b2a4f,

title = "Design thinking in industrial value-based solution selling",

author = "Luotola, {Hanna Elina} and Magnus Hellstr{\"o}m and Magnus Gustafsson",

year = "2024",

month = jul,

day = "9",

doi = "10.4337/9781035307319.ch11",

language = "English",

isbn = "978 1 03530 731 9",

series = "Elgar Encyclopedias in Business and Management series",

publisher = "Edward Elgar",

pages = "71",

editor = "Andreas Hinterhuber",

booktitle = "Elgar Encyclopedia of Pricing",

address = "United Kingdom",

}

Design thinking in industrial value-based solution selling. / Luotola, Hanna Elina; Hellström, Magnus ; Gustafsson, Magnus.
Elgar Encyclopedia of Pricing. ed. / Andreas Hinterhuber. Cheltenham, UK: Edward Elgar, 2024. p. 71 (Elgar Encyclopedias in Business and Management series).

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Design thinking in industrial value-based solution selling

AU - Luotola, Hanna Elina

AU - Hellström, Magnus

AU - Gustafsson, Magnus

PY - 2024/7/9

Y1 - 2024/7/9

U2 - 10.4337/9781035307319.ch11

DO - 10.4337/9781035307319.ch11

M3 - Chapter

SN - 978 1 03530 731 9

SN - 978 1 03530 730 2

T3 - Elgar Encyclopedias in Business and Management series

SP - 71

BT - Elgar Encyclopedia of Pricing

A2 - Hinterhuber, Andreas

PB - Edward Elgar

CY - Cheltenham, UK

ER -