Compared to traditional steel metering blades commonly used in paper coating operations, 'soft-tip' metering blades have received considerably less attention. The research presented herein concerns computationally detailing the characteristics of deformation and deflection in soft-tipped blades under the influence of coating colour flow. Multiphysics simulations were conducted to assess the interrelationships between deflection, deformation, blade length and material properties. Localised plastic deformation in the soft-tip material may be manipulated by adjusting the material properties and geometries of the tip material alongside variables such as; the free blade length, the speed and the properties of the incoming coating. Design of soft-tip materials with respect to these factors may make it easier to achieve a desired blade tip and hence, coating characteristic.