Cross-cultural digital design: Lessons learned from the case of ImageTestLab

Anette Bengs; Annika Wiklund-Engblom; Joachim Majors; Minna Teirilä; Tanja Oraviita

doi:10.1007/978-3-658-11076-5

Cross-cultural digital design: Lessons learned from the case of ImageTestLab

Anette Bengs, Annika Wiklund-Engblom, Joachim Majors, Minna Teirilä, Tanja Oraviita

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

Abstract

How we perceive something is colored by our cultural background. This diversity in perception presents a number of challenges when we create digital content targeting users in a cross-cultural context. In order to create successful digital solutions, it is important to understand both the individual and the culture the content is designed for. We believe that the best way of designing for a good user experience, is to include the end user in the design process. In this chapter we address cultural issues related to User-Centred Design. Lessons learned during the case of designing an international web-based brand research instrument are further presented.

Original language	Undefined/Unknown
Title of host publication	Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung
Editors	Christopher M. Schmidt
Publisher	Springer
Pages	285–303
ISBN (Electronic)	978-3-658-11076-5
ISBN (Print)	978-3-658-11075-8
DOIs	https://doi.org/10.1007/978-3-658-11076-5
Publication status	Published - 2016
MoE publication type	A3 Part of a book or another research book

Keywords

Digital Design

Access to Document

10.1007/978-3-658-11076-5

http://www.springer.com/gp/book/9783658110758#aboutAuthors

Cite this

Bengs, A., Wiklund-Engblom, A., Majors, J., Teirilä, M., & Oraviita, T. (2016). Cross-cultural digital design: Lessons learned from the case of ImageTestLab. In C. M. Schmidt (Ed.), Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung (pp. 285–303). Springer. https://doi.org/10.1007/978-3-658-11076-5

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Cross-cultural digital design: Lessons learned from the case of ImageTestLab. / Bengs, Anette; Wiklund-Engblom, Annika; Majors, Joachim et al.
Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung. ed. / Christopher M. Schmidt. Springer, 2016. p. 285–303.

Research output: Chapter in Book/Conference proceeding › Chapter › Scientific › peer-review

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