Abstract
Introducing product-service-software systems (PSSS) to the market requires forming an enabling ecosystem, which can be largely based on incumbent business ecosystems. Creating value through PSSS with autonomous capabilities will likely encounter numerous challenges related to the lock-ins in current ecosystem structure. We use institutional theory as a lens and autonomous ships as the case to shed some light on types and impacts of these barriers. We identify a set of institutional barriers pertinent to regulatory, normative and cultural-cognitive pillars of institutions. We further analyze how institutional barriers affect creating, delivering, and capturing value of autonomous ships, ultimately shaping the ecosystem formation around PSSS. The main contribution of the paper is the depiction of early ecosystem dynamics as the mutual adaptation of the PSSS value proposition and the structure of the incumbent ecosystem.
| Original language | English |
|---|---|
| Pages (from-to) | 16-27 |
| Number of pages | 12 |
| Journal | Industrial Marketing Management |
| Volume | 99 |
| DOIs | |
| Publication status | Published - Nov 2021 |
| MoE publication type | A1 Journal article-refereed |
Funding
We acknowledge the funding provided by Academy of Finland , grant number 301843 (The Sea). We also want to thank the practitioners whose insights helped us develop this paper as well as four anonymous reviewers whose insightful comments contributed greatly to improving the quality of this paper. As always, all the remaining mistakes are authors’ own.
Keywords
- Autonomous ship
- Business ecosystem
- Institutional theory
- Product-service-software system
- Sea shipping
- Value creation