Abstract
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The purpose of this paper is to study how insights from socio-cognitivism (sensemaking and interaction) in conjunction with institutional theory enhance our knowledge of strategizing in business networks through role and position.
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 777–785 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 32 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2017 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- sensemaking
- Business networks
- processing strategy