Abstract
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The purpose of this paper is to study how insights from socio-cognitivism (sensemaking and interaction) in conjunction with institutional theory enhance our knowledge of strategizing in business networks through role and position.
Original language | Undefined/Unknown |
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Pages (from-to) | 777–785 |
Journal | Journal of Business and Industrial Marketing |
Volume | 32 |
Issue number | 6 |
DOIs | |
Publication status | Published - 2017 |
MoE publication type | A1 Journal article-refereed |
Keywords
- sensemaking
- Business networks
- processing strategy