Combining visual customer segmentation and response modeling

Zhiyuan Yao, Peter Sarlin, Tomas Eklund, Barbro Back

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)123–134
Number of pages12
JournalNeural Computing and Applications
Volume25
Issue number1
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Keywords

  • Business Intelligence
  • Campaign-response modeling
  • Customer relationship management (CRM)
  • Customer segmentation
  • Visual analytics

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