Cognitive Maps and Perceptions of Entrepreneurial Growth: A Quasi-Experimental Study in the Differences between Technology Entrepreneurs, Corporate Managers, and Students

Alan Carsrud, Malin Brännback, Leif Nordberg, Maija Renko

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This paper reports on a comparative quasi-experiment of how perceptions of entrepreneurial growth strategies differ between students, managers and technology entrepreneurs. The differences in perceptions as to what critical factors drive three strategies: no growth, market share growth and annual profit growth across to stages: start-up and take-off are measured. The ranks of the critical success factors are the dependent measures and the strategies and the phases the independent variables. Results show that experience impacts the ability to distinguish between strategies. Results also show that the perceptions of the critical success factors significantly differ between the groups. Hence even experience will yield quite different cognitive maps.
Original languageEnglish
Pages (from-to)1
Number of pages24
JournalJournal of Enterprising Culture
Volume17
Issue number1
Publication statusPublished - 24 Apr 2010
MoE publication typeA1 Journal article-refereed

Keywords

  • Growth
  • profitability
  • technology entrepreneurship
  • cognitive maps
  • perceptions
  • critical success factors

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