Church branding and self-packaging: The mass media and African pentecostal missionary strategy

Research output: Contribution to journalArticleScientificpeer-review

Original languageUndefined/Unknown
Pages (from-to)231–254
JournalJournal of Religion in Africa
Volume48
Issue number3
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • Charismatic churches
  • Missionary
  • Pentecostal
  • Modernity

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