Case study research with moderate constructionism: Conceptualization and practical illustration

Timo Järvensivu, Jan-Åke Törnroos

    Research output: Contribution to journalArticleScientificpeer-review

    186 Citations (Scopus)


    This paper develops a case study approach that builds on the foundations of moderate constructionism and abduction. We discuss the case study method and its role in industrial marketing, especially in business-to-business networks. Moderate constructionism is compared with realist, critical realist, and relativist approaches. We argue that moderate constructionism takes better into account the multiple constructed, community-bounded realities that all case studies inevitably deal with. The power of moderate constructionism to produce valid and generalizable new knowledge is critically assessed. We also address abduction in relation to induction and deduction and its role in the moderate constructionist research approach. Finally, we develop a process model, illustrated by a case study of a specific network in the pharmaceutical industry. <ul></ul>
    Original languageUndefined/Unknown
    Pages (from-to)100–108
    JournalIndustrial Marketing Management
    Issue number1
    Publication statusPublished - 2010
    MoE publication typeA1 Journal article-refereed


    • abduction
    • case study research
    • moderate constructionism
    • Business networks

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