Business-to-business marketing research: Assessing readability and discussing relevance to practitioners

Olga Dziubaniuk, Wilhelm Barner-Rasmussen, Nikolina Koporcic, Maria Ivanova-Gongne, Tibor Mandják, Stefan Markovic

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
2 Downloads (Pure)

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Business & Economics