| Original language | English |
|---|---|
| Title of host publication | The Sage Handbook of Industrial Marketing |
| Chapter | 29 |
| ISBN (Electronic) | 9781036229474 |
| Publication status | Published - 15 Jan 2026 |
| MoE publication type | A3 Part of a book or another research book |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver