Brand transformation: A performativity approach to brand regeneration

Andrea Lucarelli, Anette Hallin

Research output: Contribution to journal › Article › Scientific › peer-review

63 Citations (Scopus)

Abstract

Original language	Undefined/Unknown
Pages (from-to)	84–106
Journal	Journal of Marketing Management
Volume	31
Issue number	1-2
DOIs	https://doi.org/10.1080/0267257X.2014.982688
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

@article{2a8eb638914145abacf24640f9268a9f,

title = "Brand transformation: A performativity approach to brand regeneration",

author = "Andrea Lucarelli and Anette Hallin",

year = "2015",

doi = "10.1080/0267257X.2014.982688",

language = "Odefinierat/ok{\"a}nt",

volume = "31",

pages = "84–106",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "1-2",

}