Brand transformation: A performativity approach to brand regeneration

Andrea Lucarelli, Anette Hallin

Research output: Contribution to journalArticleScientificpeer-review

31 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)84–106
JournalJournal of Marketing Management
Volume31
Issue number1-2
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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