Brand transformation: A performativity approach to brand regeneration

Andrea Lucarelli, Anette Hallin

Research output: Contribution to journalArticleScientificpeer-review

32 Citations (Scopus)

Abstract

Original languageUndefined/Unknown
Pages (from-to)84–106
JournalJournal of Marketing Management
Volume31
Issue number1-2
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Cite this