Brand transformation: A performativity approach to brand regeneration

Andrea Lucarelli, Anette Hallin

    Research output: Contribution to journalArticleScientificpeer-review

    58 Citations (Scopus)

    Abstract

    Original languageUndefined/Unknown
    Pages (from-to)84–106
    JournalJournal of Marketing Management
    Volume31
    Issue number1-2
    DOIs
    Publication statusPublished - 2015
    MoE publication typeA1 Journal article-refereed

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